Advertising Is a Wasteful Expenditure or an Investment

There has been a constant debate about advertising that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in todays world where at that place atomic number 18 so many brands vying for the customers attention. If not advertising, how else would you as a consumer know what all there is you could choose from? Though a useful tool, it moldiness be well utilized to create an impact. legion(predicate) a times, we as consumers remember the setting of the ad but block up the brand that was being advertisedthis is definitely a pitfall and must be looked into.For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of node Education in marketing. Its main advantage to the customer is that we become sensitive of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of intercommunicate the prospective cu stomers of the values of the products and capturing them.In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. exclusively as companies make their advertising expenditure on customer thus it would be a bit problematic condition for customers as companies still look for their profits and if the advertising agency is not good thus the whole budget goes waste.So i think company should be sound to make an ad as for this era advertising is an important persuasion for all types of businesses. But company should not make the ads on the cost of customers money as they dont institutionalise customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer