Natural Hair and the Lack of Hair Care Essay

Natural vibrissa has become very popular among African American women, myself included, within the last ten years. Finding the sensory sensory haircloth cautiousness products needed is almost impossible. There are no commercials on main(prenominal) stream TV or advertisements in magazines. If you want to know anything intimately what products are available, the internet is your best bet. With the help of Natural Hair bloggers and the YouTube vloggers, who created their transmit to share information, women with infixed hair attain been able to get the incumbent information on what products are available to them for use. Bloggers and vloggers receive products from different companies, reexamine them, and then share their experiences with others in the natural hair association. These littler companies help the bloggers and vloggers in hopes they provide an exceptional review of their product, which in turn, leads to reaching the customers of their design market. Eventuall y the large companies soon saw this as a stylus to introduce their products as well and followed suit.Pros of the IssueThe internet and social media crap opened promotional doors for small companies such as Sundials Shea wet Hair Care Line and Mixed Chicks. These are just deuce companies who have a market niche in natural hair tutelage products. By sending samples to bloggers and vloggers, customers with natural hair started to inquire roughly their products at the local retail stores. Not long after, initially we began to moderate mug ads in magazines conducting African American women, like Essence, Ebony and Jet. As the market started to grow ads began appearing in more mainstream magazines like cleaning womans Day, Allure, and eventually mainstream television.Commercials began to air on stations like BET, TV One and Centric, which are geared to the African American community. A study promotional boost for these small companies came in 2010 and again in 2011as sensation of the largest retail chains in the country, Target, invited companies that were selling merchandise on breed to come and provide a presentation on their products, with the possibly of macrocosm picked up for sale in Target stores. Target decided to lawsuit six natural hair care brands, placing them in prominent sight on the aisle and away from other ethnic hair products to resign them to stand out (http//www.bloomberg.com/bw/article/2013-06-20/startups-target).With the success natural hair care product companies were having, large companies like LOral and Procter & Gamble, who ruled the $7 billion U.S. hair care market, decided to sexual union the curl trend. Because theyve cultivated a shared sense of identity with their customers, the littler owned companies continue to dominate (http//www.bloomberg.com/bw/article/2013-06-20/startups-target).Cons of the IssueWhen the major hair care companies realized that natural hair for African American women was here to stay they wan ted a piece of the action and jumped into the natural hair care market. With more money and larger advertising departments, the larger companies were able to hire advertising firms to produce top notch commercials and print ads to for the market. Their ads were seen on main stream television and in more main stream magazines when compared to the smaller mostly black owned companies. As these smaller companies continue to grow, hopefully so will their promotional dollars. There is a need for more commercials that will be seen by the masses.My Position on the IssueBeing of African American decent, and also wearing my hair natural, I remember at the start of my journey the problem of not being able to find products or should I say, the right products to care for my hair. This took me to the internet and YouTube where there are lots of people promotingproducts for natural hair care. Products are being used and reviewed for both the smaller companies and some of the larger ones. I would love to see more promotion from both sizes of companies on main stream basic television.As the natural hair community continues to grow, the need for products will also grow. By not advertising crossways all spectrums of ad media, companies are missing a whole target market. I purchase most of the things I do, because I either have seen a commercial or by word of mouth. Perreault, Cannon & McCarthy (2010) posit us that Promotion is communicating information between the seller and likely buyer or others in the channel to influence attitudes and behavior.ReferencesDwoskin, E. (2013, June 20). Yale and Evin Bloomberg Violin Home. Retrieved from http//www.bloomberg.com/bw/article/2013-06-20/startups-target Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2010). Promotion-Introduction to Integrated Marketing Communications. In Essentials of Marketing (12th ed., p. 322). New York, NY McGraw-Hill/Irwin.